BRAND & DIGITAL MARKETING HEAD

Location: Kolkata

Key Responsibilities:

• Developing brand and corporate - visual identity and communication strategy

• Responsible for formulating digital strategies, Social Media Marketing strategies, Planning and Implementation of campaigns and activities for improving all verticals business brand positioning

• Facilitate SEO, SEM to Social Media Marketing by contributing towards optimising user experience and engagement (Including design, content and usability)

• Managing Digital Assets: Oversee the development and maintenance of our digital assets, including websites, social media profiles, and WhatsApp and email communications.

• Plan, implement, and manage digital marketing campaigns across various channels, including email, social media, and search engine marketing (SEM), display advertising, and content marketing.

• Develop campaign strategies, timelines, and budgets to meet marketing objectives and KPIs.

• Manage, collaborate and coordinate with agencies/partners to achieve digital and larger organisation objective

• Create engaging and compelling content for digital channels, including social media posts, blog articles, email newsletters, and website copy.

• Coordinate with graphic designers, copywriters, and other team members to produce high-quality content that resonates with our target audience.

• Manage and grow our presence on social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

• Develop and implement social media campaigns, contests, and promotions to increase engagement, followers, and brand visibility

• Plan and execute email-marketing campaigns to nurture leads, retain customers, and promote products/services.

• Segment email lists, create personalized content, and optimize email deliverability and performance metrics.

• Optimize website content and structure for search engine visibility and ranking.

• Conduct keyword research, analyze website traffic, and implement SEO best practices to improve organic search performance.

• Manage pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and Bing Ads to drive targeted traffic and conversions.

• Monitor, analyze, and report on the performance of digital marketing campaigns using web analytics tools (e.g., Google Analytics, Facebook Insights).

• Track key metrics, such as website traffic, conversion rates, click-through rates, and ROI, and use insights to optimize future campaigns.