Job Title: Chief Marketing Officer
Location: New Delhi head office
Roles:
The Chief Marketing Officer will broadly be responsible for driving the brand narrative, developing marketing tools and deploying effective ways to reach out to relevant audience.
The role is strategic in nature, with a significant emphasis on new-age marketing management. The position will be responsible for owning and driving existing marketing communication strategies and have freedom to evolve new methods.
Besides acting as a brand custodian, the CMO will play a key role in supporting fundraising functions through the power of authentic narrative and effective marketing tactics.
Responsibilities:
- Drive all the matters relevant to Communication, Marketing, and supporting Fundraising. The profile must have strategic as well as tactical expertise in the subject areas
- Develop strategic communications planning for dissemination and promotion of audio-visual, graphical, printed, stories, cross-promotional materials etc. in multiple channels with the marketing objectives
- Meaningfully engage influencers, thought leaders and public figures to augment the communication reach
- Lead a team of content & creative, marketing, media relations and design professionals to achieve the department’s goals
- Manage various agencies, experts, partners and associates to their true potential
- Support requests related to performance marketing, lead generation, acquisition, retention, and servicing functions in the areas of institutional and individual supporters
- Study analytics, develop insights, gather market intelligence and apply scientific techniques continuously
- Conceive new campaigns and optimize the existing ones
- Establish collaborations, associations and cross-leveraging opportunities
- Enable Technology integration and continual upgrade
Desired Competencies:
- Excellent verbal communication and presentation skills
- The ideal candidate must have hands-on expertise in either digital marketing or marketing communication
- Knowledge of managing inbound marketing systems, familiarity with performance marketing and brand marketing
- Excellent people, project and deadline management skills
- Competency to optimize mass media to generate brand exposure and to leverage influencers and public figures
- Ability to appreciate creative, audio-visual production and other communication tools
- Aptitude in the areas of donor journey, partnership cycle both in institutional and individual aspects
Qualification and Experience:
Post Graduate in Communications or MBA in Marketing
Relevant experience of 15 years
- Salary : NA
- Exprience : 14.0 To 15.0 Year
- Job Description Link: Click Here
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Keyskills
Company Profile
Peopable Management Services Private Limited
- Peopable Management Services Private Limited is a Human Resource Management Company focused on the hiring of staff for the Social Sector in India.
