Associate/Executive - Digital Marketing & Communications
Home » General Supporting Profiles » Associate/Executive - Digital Marketing & Communications
Peopable Management Services Private Limited
JOB SPECIFICATION: Associate/Executive - Digital Marketing & Communications
Department: Public Engagement
Proposed Immediate Superior: Manager - Content
Key Objectives of the Job
Raising awareness for a complex and unacknowledged issue such as child sexual abuse on the digital platform.
Major Deliverables
Manage all social media channels and campaigns to sustain an engaging audience experience.
Research and analyse social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
Implement social media strategies across all online platforms.
Create engaging content to promote the overall brand through social media channels.
Collaborate with internal teams to design the digital content strategy with the objective of increasing brand reach, engagement with relevant stakeholders.
Stay up-to-date with current technologies and trends in social media, design tool and digital marketing.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
Monitor and develop reports on competitor activity within social media space.
Assist the Manager Content in any other marketing requirements, as assigned.
Job Challenge
The social sector is still evolving digitally and the organisation is now looking to build its presence in the online space to be a leader in its domain. This role gives a unique opportunity to build a digital presence for a social cause.
Specialised job competencies
Web Proficiency
Copywriting & content creation
Structured thought process
Excellent written and verbal communication skills
Basic Designing skills
Excellent analytical skill
Educational Qualification
MMS/BMM in Marketing & Communications or Graduate with relevant experience
Desired Experience
Familiar with content creation/social media campaigns for Non-Profit organizations
Location- Goregaon (East)Mumbai
How to Apply - Interested candidates can mail their resumes at contact@peopable.co.in