Mobilization Officer

Key Responsibility Areas

Strategizing extensive local mobilization efforts:
1. Develop a hyper-local youth mobilization strategy for skilling programmes, by ensuring a consistent pipeline and channels of youth for achieving center-wise outreach.
2. Build partnerships with local NGOs, CBOs, local government and non-government institutions, and other stakeholders to engage the youth.
3. Identify key community leaders and influencers and foster effective engagement for building pipeline of youth mobilization.
Outreach Campaigns
1. Collaborate with the livelihood center team for overall youth outreach and the monthly batch launch plans.
2. Continuously refine youth data gathering methods (building pipelines for mobilization) to secure high-quality youth under the D-60 approach.
3. Design effective hyper-local campaigns (community mobilization) to attract young participants to the Center’s skilling programs.
4. Manage lead generation and lead conversion efficacy.
5. Analyze current data sources from youth inquiries (e.g., leads from social media, community mobilization) and data from regional managers.

Desired competencies

Knowledge of the youth development sector, skilling, and youth-related challenges.
Ability to lead a mobilization campaign
Familiarity with government policies and initiatives related to youth empowerment and skill development.
Competent in using social media platforms for campaign management.
Grounded personality along with leadership skills and public connection
High ethical standards and cultural sensitivity to engage effectively with diverse communities and stakeholders.

Qualifications and experience

A Bachelor’s degree in a relevant field such as Business, Marketing, Social Sciences, or a related discipline is typically required.
3-5 years of relevant work experience in youth mobilization, partnership development, and related roles.
Prior experience in working with youth-focused skilling programs, NGOs, or educational institutions is highly desirable.

Company Profile

Magic Bus

ChatGPT said: Magic Bus India Foundation is one of India’s leading NGOs focused on breaking the cycle of poverty by empowering children and youth from underserved communities. Established in 1999, it follows a unique "Childhood to Livelihood" model that supports young people from the age of 12 to 25 through life skills education, mentoring, and employability training. The organisation operates across 24 states and reaches millions of adolescents and youth every year. Through its Adolescent Programme, it builds key life skills such as communication, problem-solving, resilience, and gender sensitivity in school-going children. Its Livelihood Programme supports youth (18–25 years) with job-readiness skills, vocational training, and placement support. Magic Bus has enabled over 5 lakh young people to secure sustainable jobs with the support of 135+ livelihood centres and 1,000+ employer partnerships. The organisation places strong emphasis on gender inclusion, with a majority of participants being girls and young women. Recognised for its impact and innovation, Magic Bus continues to scale its efforts with new technology-driven approaches like AI-powered skilling and digital literacy training. Its long-term vision is to reach 65 lakh youth in the next five years and contribute to building a skilled and self-reliant India.