Home » Child Protection/Child Right » Social Media Officer
Peopable Management Services Private Limited
Key Responsibilities:
Execution: Develop and implement social media strategies that elevate child protection and child rights causes, enhance client visibility, and engage audiences across multiple digital platforms
Content Creation: Oversee the creation of impactful, visually compelling content tailored for various social media platforms. Ensure that messaging aligns with client objectives and is optimized for audience engagement
Platform Optimization: Regularly analyse and refine strategies to ensure all social platforms are performing at their best, leveraging data insights and staying updated on the latest trends and algorithm changes
Influencer Marketing: Identify, engage, and manage influencer partnerships to amplify client causes and enhance brand credibility in the child rights space
Paid Social Campaigns: Design and manage paid social media campaigns, from audience targeting and budget management to performance tracking and optimization
Community Building: Foster and nurture active, engaged online communities, responding to comments, facilitating discussions, and encouraging advocacy
Analytics & Reporting: Monitor, analyse, and report on the performance of all digital campaigns. Provide insights and recommendations to clients for continuous improvement
Client Collaboration: Work closely with non-profit clients to understand their mission and goals, translating them into effective social media strategies that achieve measurable results
Innovation: Stay ahead of industry trends, exploring new technologies, platforms, and tools to ensure India For Children’s clients are at the forefront of digital advocacy.
Qualifications:
Proven experience as a Social Media Executive/Officer, ideally with a background in advocacy, non-profit, or social causes.
Strong knowledge of social media platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, etc.), including paid social media advertising and influencer marketing.
Exceptional writing, editing, and storytelling skills, with an ability to adapt tone and style for different audiences.
Experience in content creation, including overseeing graphic design, video, and written content.
Solid understanding of analytics tools (e.g., Google Analytics, Facebook Insights) and the ability to translate data into actionable insights.
A passion for social justice, child rights, or advocacy work.
Ability to manage multiple projects and clients in a fast-paced environment.
Collaborative mind-set with strong communication and interpersonal skills.